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ISBN : #1781250715 | Date :

Description :

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ISBN : #1599183889 | Date : 2010-09-15

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ISBN : #0956790704 | Date : 2011-02

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by Malcolm Gladwell : The Tipping Point: How Little Things Can Make a Big Difference

ISBN : #9780316316965 | Date : 2000-02-29

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by Harvard Business Review : HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)

ISBN : #1633694593 | Date : 2013-04-02

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PDF-d5647 | Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organization… HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)


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by Narton Paley : The Marketing Strategy

ISBN : #8124203148 | Date : 2007-07-30

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by Russell I. Haley : Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)

ISBN : #0471812625 | Date : 1985-05-08

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PDF-b05cb | Explores the ways in which any company or organization can discover and develop an effective communications strategy, and how, after settling on a strategy, the company can be sure it has been properly executed. Concentrates on the processes underlying the development of effective communications strategies and the feedback processes that assure the advertiser that the advertising is working as int… Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)


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by Richard L. Lynch : European Marketing: A Strategic Guide to the New Opportunities

ISBN : #0749406461 | Date : 1992-07-30

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PDF-d50e2 | The aim of this book is to alert the reader to the opportunities that exist within Europe and provide clear guidelines for developing and implementing an effective pan-European marketing strategy. Against a background of the key economic and political changes and the various European markets and cultures, coverage is given to identifying European customers, market segmentation, strategy options, t… European Marketing: A Strategic Guide to the New Opportunities


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by Phil Goldney : NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy

ISBN : #0273618520 | Date : 1996-11-30

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ISBN : #3656300828 | Date : 2012-11-24

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PDF-577d2 | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam’… The Marketing Strategy of the foreign Hypermarket Wal-Mart in China


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by Thomas H. Davenport : The Attention Economy : Understanding the New Currency of Business

ISBN : #157851441X | Date : 2001-06-01

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PDF-bf3a6 | This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention – both internally and out in the marketplace – they’ll fall hopelessly behind in our information-floo… The Attention Economy : Understanding the New Currency of Business


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by Harvard Business Review : HBR’s 10 Must Reads on Teams (with featured article “The Discipline of Teams,” by Jon R. Katzenbach and Douglas K. Smith)

ISBN : #1633694550 | Date : 2013-03-12

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PDF-c8d92 | Most teams underperform. Yours can beat the odds.If you read nothing else on building better teams, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results.Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and a… HBR’s 10 Must Reads on Teams (with featured article “The Discipline of Teams,” by Jon R. Katzenbach and Douglas K. Smith)


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by Walker : Ri Im+DD Marketing Strategy

ISBN : #0256261199 | Date : 1998-10-01

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Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science) PDF




: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

ISBN : #331924146X | Date : 2015-10-21

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PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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