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: Luxury Brands in Emerging Markets

ISBN : # | Date : 2014-03-07

Description :

PDF-7b913 | This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies…. Luxury Brands in Emerging Markets


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ISBN : # | Date : 2009

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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

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by Blair Singer : Rich Dad Advisor’s Series®: SalesDogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad’s Advisors)

ISBN : #0446678333 | Date : 2001-06-01

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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by Henny Lena Holzhauser : Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)

ISBN : #3658114630 | Date : 2015-10-09

Description :

PDF-b55bf | Henny Lena Holzhauser analysiert die Gründe, warum mittelgroße Familienunternehmen Strategische Managementkonzepte nicht verwenden, welche Anlässe zu einer Anwendung führen können und welche Besonderheiten bei der Entwicklung von Konzepten beachtet werden müssen. Der Fokus liegt auf dem Kern des Erfolges: Den Kunden. Im Kontext vergangener Erfolge und dem Durchleben von Unternehmenskrisen en… Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)


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Effects Economic Crisis Luxury Market Ebook PDF A44cb3273

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by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

Description :

PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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by David Mercer : New Marketing Practice (Penguin business)

ISBN : #0140240780 | Date : 1999-06

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PDF-bffc8 | This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet the… New Marketing Practice (Penguin business)


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by Alexander Manu : Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution

ISBN : #1472451813 | Date : 2015-08-28

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PDF-31d16 | We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the … Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution


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by Andreas Rühl : Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)

ISBN : #382447915X | Date : 2003-08-28

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PDF-1348a | Andreas Rühl und Steffen Steinicke entwickeln einen leistungsfähigen Lösungsansatz, der eine Verbesserung von Ertrag, Flexibilität und Kundenbindung in den Unternehmungen ermöglicht…. Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)


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by Max Adler : A study of Marketing and Online Marketing Tools which improve online success

ISBN : # | Date : 2010-07-23

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PDF-12b31 | Bachelor Thesis from the year 2010 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: AbstractTitle: A study of Marketing and Online Marketing tools which improve online success.PurposeThe objective of this study was to identify and analyse the opportunities of new technologies f… A study of Marketing and Online Marketing Tools which improve online success


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by Mike Faber : 89 Seconds to Sales Success

ISBN : #0981531008 | Date : 2008-11-01

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PDF-25261 | Finally, a book for salespeople written for today’s business pace. This book contains fifty actionable sales strategies based on six key principles for sales success. 89 Seconds to Success means that you can read and implement each of these strategies quickly. As I wrote, I tried to envision you in the middle of your business day. The phone is ringing, your email is piling up, the boss calls an im… 89 Seconds to Sales Success


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by A. Simpson : The Brand Strategist’s Guide to Desire: How to give consumers what they actually want

ISBN : #1137351810 | Date : 2014-03-12

Description :

PDF-11c0f | This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world throu… The Brand Strategist’s Guide to Desire: How to give consumers what they actually want


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Brand Revolution Rethinking Identity PDF 2e24b5980

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by M. Sicard : Brand Revolution: Rethinking Brand Identity

ISBN : #1137019484 | Date : 2012-11-09

Description :

PDF-e6f1a | Brand Revolution offers a radical new approach to brand management. With big brand case studies including L’Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand…. Brand Revolution: Rethinking Brand Identity


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New Media Forecasts 2014 PDF 6615c56a3

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: New Media Forecasts 2014

ISBN : #1910969001 | Date : 2014-10-19

Description :

PDF-08617 | … New Media Forecasts 2014


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