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: Luxury Brands in Emerging Markets

ISBN : # | Date : 2014-03-07

Description :

PDF-7b913 | This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies…. Luxury Brands in Emerging Markets


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by By (author) Olson & Olson Peter : Exam Prep for Consumer Behavior and Marketing Strategy by Peter, Olson & Olson, 7th Ed. (Paperback) – Common

ISBN : # | Date : 2009

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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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by Blair Singer : Rich Dad Advisor’s Series®: SalesDogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad’s Advisors)

ISBN : #0446678333 | Date : 2001-06-01

Description :

PDF-7dd5c | By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs will: * Introduce Five Breeds of SalesDogs! * Reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers & life-long sales * Teach … Rich Dad Advisor’s Series®: SalesDogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad’s Advisors)


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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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Strategische Kundenanalyse Mittelgro9Fen Familienunternehmen Automobilzulieferindustrie PDF 0f304ae71

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Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition) PDF




by Henny Lena Holzhauser : Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)

ISBN : #3658114630 | Date : 2015-10-09

Description :

PDF-b55bf | Henny Lena Holzhauser analysiert die Gründe, warum mittelgroße Familienunternehmen Strategische Managementkonzepte nicht verwenden, welche Anlässe zu einer Anwendung führen können und welche Besonderheiten bei der Entwicklung von Konzepten beachtet werden müssen. Der Fokus liegt auf dem Kern des Erfolges: Den Kunden. Im Kontext vergangener Erfolge und dem Durchleben von Unternehmenskrisen en… Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)


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[Pub.72rmd] Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition) PDF | by Henny Lena Holzhauser


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The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy” PDF




by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

Description :

PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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New Marketing Practice Penguin Business PDF 1989824a4

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by David Mercer : New Marketing Practice (Penguin business)

ISBN : #0140240780 | Date : 1999-06

Description :

PDF-bffc8 | This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet the… New Marketing Practice (Penguin business)


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by Alexander Manu : Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution

ISBN : #1472451813 | Date : 2015-08-28

Description :

PDF-31d16 | We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the … Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution


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by Andreas Rühl : Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)

ISBN : #382447915X | Date : 2003-08-28

Description :

PDF-1348a | Andreas Rühl und Steffen Steinicke entwickeln einen leistungsfähigen Lösungsansatz, der eine Verbesserung von Ertrag, Flexibilität und Kundenbindung in den Unternehmungen ermöglicht…. Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)


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